The launch of BMW’s 7 Series is an event that carries the weight of expectation surrounding the latest Ultimate Driving Machine. Mike Mizrahi and Marie Adams were approached to create a launch that would be memorable, successful and welcoming. Guests were seated around a dinner table and enjoyed presentations by BMW’s head designer Chris Bangle. Then on cue highly sophisticated engineering propelled the whole room to suddenly float along a purpose built canal and deliver the guests next to a displayed 7 Series BMW vehicle; allowing them the opportunity to closely inspect the car while still enjoying the conviviality of their dinner companions. Over the 6 week launch period the hundreds of guests who attended all experienced an intimate experience that captured the essence of the BMW 7 Series.

Asked to create an event that captured the idea that New Zealand is a small country but that working together we can do epic things, Mike Mizrahi and Marie Adams created a massive 100m x 50m fern carved in the black iron sands of Bethels Beach, in Auckland and then earlier this year on the gold sand’s of Santa Monica Beach LA.

We were asked to create a work that will create discussion and debate about the birth of a New Major Arts Festival in New Zealand. In response, Mike Mizrahi and Marie Adams flooded the city square, wrote and staged a short opera in the water. Music by Gareth Farr, Co-written with Paul Horan.

Former US President William Jefferson Clinton was the guest of honour at this BMW Gala Dinner in 2002. A charismatic and popular President, since leaving office Bill Clinton has talked to dinner guests around the world. Clinton’s arrival in Auckland created a sensation with New Zealand’s most successful and famous people clamouring for a seat. The unique nature of this event meant that the venue had to be specially created. Inside Out Productions constructed a lavish room on Auckland’s waterfront. Using subtle, elegant lighting, superb dressings and 750 sqm of star cloth the company created an intimate atmosphere for the 750 celebrity guests. At the end of the room two 7-series BMWs rotated slowly in mid-air surrounded by stars. It was a truly memorable evening and a major marketing achievement for BMW.

As part of the French fashion week world-renowned fashion designer Collette Dinnigan’s Winter Collection show was sandwiched between Akira Isagawa/Christophe Lamire and Christian Dior. To ensure she starred in the middle of the fashion world’s most flamboyant displays, Collette commissioned Mike Mizrahi and Marie Adams. With a dramatic setting in an old theatre near Montmartre, a character-filled quarter of Paris, Collette’s show was more than a match for its surroundings. Inside Out Productions expertise in visual theatre created a stunning environment that helped make Collette’s designs unforgettable.

Mike Mizrahi and Marie Adams were commissioned to stage an event that unites the Auckland’s Artistic community in a vision for what will shortly become New Zealand’s newest Theatre space. Working with a large company of well-known and lesser known talents across the whole spectrum of performing arts, Inside Out took people on an evocative journey through a series of installations set in the bowls of what will become the new theatre space itself.