Mike Mizrahi and Marie Adams | Inside Out Productions » Indoor Events

Crowded House – Intriguer Album Launch

admin — Tue, 04 May 2010 02:00:03 +0000

TOWN HALL AUCKLAND APRIL 2010

Neil Finn approached IOP and ask us to visualize the Intriguer character as part of their Auckland concert.

After discussions with the band and Michael Leunig, IOP created a mischievous character who disrupted the concert and added real danger and unpredictability to proceedings.

He caused lights to blow up the in the grid sending sparks flying. He materialized as a projected shadow having an effect on the perfectly mapped Town Hall organ.

It flapped like a curtain, and appeared to bend around his face and hands. He turned the ‘virtual’ organ pipes into pistons and ultimately caused them crashed down at the climax during the finale song “Don’t Dream it’s Over”

A wonderful evening that received rave reviews.

David Jones

admin — Sun, 04 Apr 2010 07:59:56 +0000

Winter & Summer Collections Launches 2007,2008,2009,2010

The Australian Department Store giant David Jones head hunted IOP after the success of their work with Colette Dinnagan fashion show in Paris & the Louis Vuitton world tour. Over the past few years Inside Out have created highly polished, evocative sets, twice a year, that transport guests to various destinations around the world. So far shows have been set in Tahiti, Dublin, St Tropez, Tokyo and Rio de Janeiro and Outback Australia.

The Australian Department Store giant David Jones head hunted IOP after the success of their work with Colette Dinnagan fashion show in Paris & the Louis Vuitton world tour. Over the past few years Inside out have created highly polished, evocative sets, twice a year, that transport guests to various destinations around the world. So far shows have been set in Tahiti, Dublin, St Tropez, Tokyo and Rio de Janeiro and Outback Australia.

Q Theatre Launch

admin — Sat, 04 Oct 2008 08:11:55 +0000

Mike Mizrahi and Marie Adams were commissioned to stage an event that unites the Auckland’s Artistic community in a vision for what will shortly become New Zealand’s newest Theatre space. Working with a large company of well-known and lesser known talents across the whole spectrum of performing arts, Inside Out took people on an evocative journey through a series of installations set in the bowls of what will become the new theatre space itself.

Auckland Festival Launch – So Far

admin — Fri, 05 Oct 2007 03:31:03 +0000

We were asked to create a work that will create discussion and debate about the birth of a New Major Arts Festival in New Zealand. In response, Mike Mizrahi and Marie Adams flooded the city square, wrote and staged a short opera in the water. Music by Gareth Farr, Co-written with Paul Horan.

Tourism NZ – Flooded Fox Studio, Sydney

admin — Thu, 04 Oct 2007 07:56:31 +0000

Mike Mizrahi and Marie Adams organized an event to bring The Americas Cup back to Cowes in England for the 1st time in 150 years! We then staged a top shelf event in a flooded Fox Studio in Sydney aimed at creating a paradigm shift in Australian perceptions of New Zealand. Appearances from Black Grace, Wearable Arts, Brook Fraser, Hinewehi Mohi, Sam Neil Jay Lagaia, and the Prime Minister of New Zealand The Right Honourable Helen Clark were set in front of 30m projection screen, reflecting images of NZ landscape, in the surrounding water. In 2005 we staged events around The Toi Maori Eternal thread exhibition. We staged a dawn ceremony around the Golden Gate Bridge in San Francisco and the opening of the exhibition. In 2006 we staged a series of events in Valencia, Spain to promote New Zealand in our challenge for the America’s Cup.

This year we are promoting New Zealand by placing the giant inflatable Rugby ball shaped venue under the shadow of The Tokyo Tower in Japan. Working with our design team we created two world first’s in design, an air structure in this unusual shape, and a full immersion video system that will transport people to New Zealand. This venue will the tour with the All Blacks to the world’s great rugby nations as a promotional build up for New Zealand who host the Rugby World Cup in 2011.

Trelise Cooper

admin — Sun, 01 Oct 2006 08:07:36 +0000

On the strength of our fashion show work with Australian Department store giant David Jones, Trelise Cooper, one of their leading designers asked us to create a fashion event for her the Air New Zealand fashion show in 2006. In the gutted St. James Theatre in Auckland, Mike Mizrahi and Marie Adams created an event where the audience where both seated on the stage and in the auditorium. The performance took place in and around them, with highly theatrical vignettes breaking up each section.

The Holy Sinner

admin — Sun, 01 Oct 2006 08:01:08 +0000

First performed in the Old Iron Foundry in the Auckland Harbour Board building, “The Holy Sinner” was subsequently commissioned to be restaged for the New Zealand Festival of the Arts in 1994. It was an adaptation of a Thomas Mann’s story of love sin, retribution and penance and on both occasions sold out after opening night. At last years International Festival in Wellington Inside Out took this wildly physical production and staged it in the more controlled environment of The St. James Theatre in Wellington. Starring in the lead roles Hollywood star Cliff Curtis, and leading light Mia Blake, the production caused a great deal of controversy and sold out in 5 days.

“Directors Marie Adams and Mike Mizrahi’s ability to create breathtakingly stunning and visually effective images, explodes into full life….a highly innovative and exciting production which promises much for the Auckland scene”.
THE DOMINION SUNDAY TIMES

“Sinner is a triumph…it is just the most extraordinary piece of theatre seen in recent memory. This is the latest rabbit to come out of the hat of Marie Adams and Mike Mizrahi, the founders of Inside Out and the greatest treasures of this nation’s theatre. Inside Out is the antidote to the poisonous predictability of theatre. I’d trade every play I’ve ever seen for it.“
THE NZ HERALD

“Electrifying Sinner sets new standard. Three hours of spectacular and inspiring theatre which should set new standards in Auckland’s contemporary arts scene.“
AUCKLAND STAR

“They repeatedly conceive, execute and inspire some of the slickest, wittiest and most intelligently coherent theatre yet seen in this country. The sagging Auckland theatre scene has been fired up by the ‘Holy Sinner’. It seems that Auckland at last understands the Taonga it has in Inside Out.“
NZ LISTENER

“A theatrical event the likes of which has not been seen in Auckland for nearly 10 years.“
METRO MAGAZINE

BMW 7 Series Launch

admin — Fri, 04 Oct 2002 09:18:23 +0000

The launch of BMW’s 7 Series is an event that carries the weight of expectation surrounding the latest Ultimate Driving Machine. Mike Mizrahi and Marie Adams were approached to create a launch that would be memorable, successful and welcoming. Guests were seated around a dinner table and enjoyed presentations by BMW’s head designer Chris Bangle. Then on cue highly sophisticated engineering propelled the whole room to suddenly float along a purpose built canal and deliver the guests next to a displayed 7 Series BMW vehicle; allowing them the opportunity to closely inspect the car while still enjoying the conviviality of their dinner companions. Over the 6 week launch period the hundreds of guests who attended all experienced an intimate experience that captured the essence of the BMW 7 Series.

BMW Gala Dinner

admin — Tue, 01 Oct 2002 08:18:16 +0000

Former US President William Jefferson Clinton was the guest of honour at this BMW Gala Dinner in 2002. A charismatic and popular President, since leaving office Bill Clinton has talked to dinner guests around the world. Clinton’s arrival in Auckland created a sensation with New Zealand’s most successful and famous people clamouring for a seat. The unique nature of this event meant that the venue had to be specially created. Inside Out Productions constructed a lavish room on Auckland’s waterfront. Using subtle, elegant lighting, superb dressings and 750 sqm of star cloth the company created an intimate atmosphere for the 750 celebrity guests. At the end of the room two 7-series BMWs rotated slowly in mid-air surrounded by stars. It was a truly memorable evening and a major marketing achievement for BMW.

Collete Dinnigan

admin — Wed, 04 Oct 2000 08:16:18 +0000

As part of the French fashion week world-renowned fashion designer Collette Dinnigan’s Winter Collection show was sandwiched between Akira Isagawa/Christophe Lamire and Christian Dior. To ensure she starred in the middle of the fashion world’s most flamboyant displays, Collette commissioned Mike Mizrahi and Marie Adams. With a dramatic setting in an old theatre near Montmartre, a character-filled quarter of Paris, Collette’s show was more than a match for its surroundings. Inside Out Productions expertise in visual theatre created a stunning environment that helped make Collette’s designs unforgettable.

Louis Vuitton Cup Party 1999

iop — Fri, 14 May 1999 02:28:39 +0000

In 1999 Louis Vuitton approached Inside Out and asked them to create a 20min spectacular to be staged on the main stage of the newly restored Civic Theatre. It needed to be a show that could have only come from New Zealand, it needed to wow the 2500 international and New Zealand VIP guests and include the Captains of the boats and the world famous violinist Laurent Korcia. The company wrote a kiwi extravaganza inspired by the concept of harnessing the power of wind, and utilizing the venues some 70 fly lines, in what became the unofficial opening of the venue. This was to become the beginning of a long lasting relationship with Louis Vuitton. They staged the next Cup Party when LV returned in 2003 and then the Louis Vuitton 150th celebrations in NY, HK and Tokyo.

Saatchi & Saatchi Client Party

admin — Sat, 04 Oct 1997 08:04:03 +0000

One of New Zealand’s top three advertising agencies, Saatchi & Saatchi has an enviable reputation as dynamic market leaders. Advertising companies employ creative, adventurous and energetic people to communicate their clients’ ideas to sophisticated markets. Saatchi’s offices in both Auckland and Wellington commissioned Mike Mizrahi and Marie Adams to deliver client parties that would reflect the warm, and creative relationships Saatchis have with their clients. Some 2000 people attended these events, both of which have become legendary in New Zealand advertising circles.

Sky TV — Orange Launch

admin — Wed, 04 Oct 1995 08:06:53 +0000

Warehouse — Strand Parnell 1995
The PR Company — The Dock Street Group, commissioned Mike Mizrahi and Marie Adams to create a highly memorable event that would strongly brand Sky’s newly formed Orange Channel.
The audience, while seated, was actually moved through a cacophony of visual imagery of an ‘Orange World’.

Axis Awards

admin — Tue, 04 Oct 1994 07:59:03 +0000

Aotea Centre 1994, Michael Fowler Centre 1995
The night was a raging success and the challenge was to top it the following year!

“You run out of a sorry lack of superlatives trying to describe the 1993 Axis Awards… The evening was a symphony of sight & sound. It kept the 685 guests oohing & aahing like children at a grand department store at Christmas“
TELEVIEWS (TVNZ)

“Australia is a very boring place, especially as far as awards nights go!“
AUSTRALIAN CHAIRMAN OF JUDGES, DAVID BLACKLEY

“The presentation should have won an award itself“
STUART ROBINSON — CAMPAIGN PALACE