Working for The New Zealand Ministry of Culture and Heritage, Inside Out Productions collaborated with architecture firm Pattersons and Associates to design the New Zealand pavilion in Frankfurt. Our contribution was to introduce key elements such as the flooded room, the stars above, the rain, the moon and the live actor that interacted with the set.

It was the most popular Pavilion in the history of the Frankfurt Bookfair with an estimated 90,000+ visitors.

As Creative Directors our role also included writing and directing the pavilion’s 20mins multi-media experience which attracted so much media and public attention. Written in consultation with Witi Ihimaera, Emily Perkins and Paula Green, it celebrated Maori storytelling, NZ Poetry, Fiction, Graphic Novels and Children’s Books, along with our stunning landscape, which such an inspiration to our writing.

In the breaks between the live performances by Matu Ngarapo that formed part of the multi media experience, we presented works by celebrated visual artists Ann Shelton, Jae Hoon Lee, and Fiona Pardington.

Inside Out also project-managed and produced the entire event in Germany drawing on 25 years experience producing work internationally.

Click here to view 10 minute clip of the live experience

For the Wellington FanZone during the Rugby World Cup 2011, Inside Out Productions in collaboration Electric Canvas lit up Wellington’s waterfront buildings for a two week period commissioned by Wellington City Council. Five iconic buildings were transformed combining spectacular site-specific imagery and state-of-the-art technology.

This outdoor free show called Illuma ran every night for 17 nights on a 7 minute loop and was revered as a highlight for the Rugby World Cup 2011.

2011 saw the Rugby World Cup come to New Zealand. Inside Out Productions were commissioned to organise the city wide event for the Auckland Opening of the Rugby World Cup.

This collaborative event was of a huge scale with over 100 performers, an original score and the largest fireworks and lighting show ever seen in New Zealand.

Fireworks are erupting above the city. Tugboats are dancing in the harbour. Men are seemingly leaping down tall buildings in a single bound. A pipe band is playing on the museum steps. A Maori warrior is spinning a bullroarer atop a silo on the other side of the city. A gospel choir is singing it from the rooftops.

This — All Lit Up, the wildly ambitious musical and fireworks finale to last night’s RWC opening ceremony — is something you could only take all in via the multi-camera magic of television.

And like the Eden Park wonder of visuals and choreography a few minutes earlier, it is quite breathtaking …

New Zealand Herald

5:30 AM Saturday Sep 10, 2011

Russell Baillie

In 1996 Auckland’s Watershed Theatre and Inside Outs creative home closed to make room for the Americas Cup.

In 2006 Inside Out were involved with the collaboration of artists to fund the build of a new project. Q theatre was going to to be a theatre built by artists, for artist.

2011 saw the launch of this dream as a theatre with two flexi-form performance spaces. This new theatre to house the young up and coming theatre companies and nurture creativity in Auckland. Inside Out collaborated with a plethora of artists to show the audience how far the building had come and how much possibility lay before them.

Winter & Summer Collections Launches 2007,2008,2009,2010, 2011, 2012

The Australian Depart­ment Store giant David Jones head hunted IOP after the suc­cess of their work with Colette Din­nagan fash­ion show in Paris & the Louis Vuit­ton world tour. Over the past few years Inside Out have cre­ated highly pol­ished, evoc­at­ive sets, twice a year, that trans­port guests to vari­ous des­tin­a­tions around the world. So far shows have been set in Tahiti, Dublin, St Tropez, Tokyo and Rio de Janeiro and Outback Australia.

In August 2010, the giant Rugby ball venue was once again inflated, this time on Sydney Harbour.  This was the Ball’s fourth and final publicity tour before next year’s Rugby World Cup in New Zealand.

Over 26,000 people visited the site during the 10 days the ball sat on Circular Quay, between the city’s most famous landmarks (the Sydney Opera House and Harbour Bridge), including a record 3,834 attendees on its final day.

“I can honestly say this is absolutely stunning. I’ve never seen anything like it. It’s only once you get inside and see how big it is that it makes you realise how important the Rugby World Cup is for New Zealand in 2011.”

Where will it land next? Watch this space…

Photos c/o Tourism New Zealand

Town Hall 2010

Neil Finn approached IOP and ask us to visualize the Intriguer character as part of their Auckland concert.

After discussions with the band and Michael Leunig, IOP created a mischievous character who disrupted the concert and added real danger and unpredictability to proceedings.

He caused lights to blow up the in the grid sending sparks flying. He materialized as a projected shadow having an effect on the perfectly mapped Town Hall organ.

It flapped like a curtain, and appeared to bend around his face and hands. He turned the ‘virtual’ organ pipes into pistons and ultimately caused them crashed down at the climax during the finale song “Don’t Dream it’s Over”

A wonderful evening that received rave reviews.

What a success! In October 2009, The Giant Rugby Ball venue was inflated in Tokyo under the grand Tokyo Tower. Once again many high profile guests enjoyed the functions hosted within the ball over the eight days.

Guests such as New Zealand’s Prime Minister and Minister of Tourism Mr John Key, Mr Shintaro Ishihara (Governor of Tokyo), Mr Shin Maeda (Tokyo Tower Chief Executive), Noboru Mashimo (Vice President of Japan’s Rugby Football Union), The All Blacks, former All Black John Kirwan (Coach of Japan’s National Rugby Team), actress Beverly Maeda and actor Mr Hiroshi Tachi all visited the Giant Rugby Ball.

Over 13,000 people were lucky enough to enjoy the free  ten minute 360 degree AV over the eight days it was open.

Photos c/o Tourism New Zealand

After the success of The XT Launch on the Auckland Town Hall in May 2009
IOP were approached by Telecom New Zealand to design a light show to reveal their new brand.

The company got permission to close Quay Street for five nights,and created a interactive video presentation which was enjoyed for free by thousands of people, running from 8pm-12am each night.

Inside Out, working with video installation experts from both Australia and New Zealand, created artwork on both the inside and the outside of The Town Hall in Auckland. The building was mapped in 3D and literally projected back on itself. The Town Hall became a lollipop house, a giant sandcastle, and a London tube station, amongst other things. The outside free show ran for three nights on a seven minute loop changing every minute. Inside became a full immersion experience for the 500+ invited VIP guests.

In November 2008, Mike Mizrahi and Marie Adams once again successfully promoted New Zealand by inflating the giant Rugby ball shaped venue right beside the Tower Bridge in London for the Grand Slam UK Tour. Stunning images of New Zealand were projected onto the exterior of the Rugby ball at night time to enhance its presence in London.

High profile guests that visited the Rugby ball venue included The Queen, New Zealand Prime Minister John Key, The All Blacks, and the Mayor of London, Boris Johnson.