Mike Mizrahi and Marie Adams | Inside Out Productions

Night Lights with Telecom

iop — Wed, 11 Nov 2009 04:10:22 +0000

The launch of Telecoms new Logo deserved something spectacular.
Mike Mizrahi and Marie Adams pulled together a team to create an international interactive experience right here in our own backyard.

The Rugby Ball in Tokyo: Signage

iop — Wed, 11 Nov 2009 01:54:47 +0000

The Rugby Ball in Tokyo: Crowds

iop — Wed, 11 Nov 2009 01:53:10 +0000

The Rugby Ball in Tokyo: Blessing & Opening Ceremony

iop — Wed, 11 Nov 2009 01:48:34 +0000

The Rugby Ball in Tokyo: Inflation

iop — Wed, 11 Nov 2009 01:45:03 +0000

Rugby Ball: Tokyo Tower ‘09

iop — Wed, 11 Nov 2009 00:54:55 +0000

What a success! in October 2009, the giant rugby ball venue was inflated in Tokyo under the grand Tokyo Tower.
Once again many high profile guests enjoyed the functions hosted within the ball over the eight days.
Guests such as New Zealands Prime Minister and Minister of Tourism Mr John Key, Mr Shintaro Ishihara (Governor of Tokyo), Mr Shin Maeda (Tokyo Tower chief executive), Noboru Mashimo (vice president of Japan’s Rugby Football Union), The All Blacks, former All Black John Kirwan (coach of Japan’s national rugby team), actress Beverly Maeda and actor Mr Hiroshi Tachi all visited the Giant Rugby Ball.
Over 13,000 people were lucky enough to enjoy the free 10minute 360 degree AV over the eight days it was open. Where will it land next? watch this space…………

Photos c/o Tourism New Zealand

Telecom XT Town Hall Projections

iop — Tue, 19 May 2009 02:26:47 +0000

Working with the idea of transformation Telecom approached Mike Mizrahi and Marie Adams to launch their new XT Network. A visually spectacular public event was conceived that saw the Auckland Town Hall lit up with a series of moving projections creating various looks outside and a full immersive experience inside.

Rugby Ball: Tower Bridge, London ‘08

iop — Wed, 03 Dec 2008 03:12:16 +0000

In November 2008, once again Mike Mizrahi and Marie Adams successfully promoted New Zealand by inflating the giant Rugby ball shaped venue right beside the Tower Bridge in London for the Grand Slam UK Tour.

Stunning images of New Zealand were projected onto the exterior of the Rugby ball at night time to enhance its presence in London. (see video below)

High profile guests that visited the Rugby ball venue included The Queen, New Zealand Prime Minister John Key, The All Blacks, and the Mayor of London Boris Johnson. (see video below)

Queen Elizabeth and NZ Prime Minister John Key

The Queen, New Zealand Prime Minister John Key and The All Blacks visit the ball.

Rugby Ball External Projections at night

Official Opening 25th November 2008

The Rugby Ball in London: Official Opening

iop — Wed, 03 Dec 2008 02:46:26 +0000

The Rugby Ball in London: The Queen, Prime Minister John Keys & the All Blacks visit the ball!

iop — Wed, 03 Dec 2008 02:35:02 +0000