BMW Gala Dinner
Former US President William Jefferson Clinton was the guest of honour at this BMW Gala Dinner in 2002. A charismatic and popular President, since leaving office Bill Clinton has talked to dinner guests around the world. Clinton’s arrival in Auckland created a sensation with New Zealand’s most successful and famous people clamouring for a seat. The unique nature of this event meant that the venue had to be specially created. Inside Out Productions constructed a lavish room on Auckland’s waterfront. Using subtle, elegant lighting, superb dressings and 750 sqm of star cloth the company created an intimate atmosphere for the 750 celebrity guests. At the end of the room two 7-series BMWs rotated slowly in mid-air surrounded by stars. It was a truly memorable evening and a major marketing achievement for BMW.
