October 1998

Trustbank Live Ad

Our brief was to come up with many ideas surrounding a live interpretation of the “Right Here Right Now” campaign of instant home loan financing. We created ‘Live Ads’. An army of some 70 actors, identically dressed, created performances throughout the CBD. Live Billboards, Stunts, Parachutists, and signage created a ground-breaking campaign that won Saatchi, who commissioned the work, a Silver Axis Award.