Mike Mizrahi and Marie Adams staged a top shelf event in a flooded Fox Studio in Sydney, aimed at creating a paradigm shift in Australian perceptions of New Zealand. Appearances from Black Grace, Wearable Arts, Brooke Fraser, Hinewehi Mohi, Sam Neil, Jay La’gaia, and the Prime Minister of New Zealand – The Right Honourable Helen Clark, were set in front of a 30m projection screen which reflected images of NZ landscapes in the surrounding water. In 2005 we staged events around The Toi Maori Eternal Thread exhibition. We staged a dawn ceremony around the Golden Gate Bridge in San Francisco and the opening of the exhibition. In 2006 we staged a series of events in Valencia, Spain to promote New Zealand in our challenge for the America’s Cup.